More than a race
HEINEKEN X FORMULE 1
In order to create an unique experience at the Grand Prix, Formula One and Heineken partnered up for ‘More Than a Race’ campaign. Together with Heineken, we host music parties on and off the grid with the best artist from all around the world. For example Dutch DJ Hardwell played the first F1 podium show in 2017 at the Mexican Grand Prix. In 2018, following Max Verstappen’s victory at the Mexican GP, fellow Dutchman Armin Van Buuren delivered a spectacular show. Martin Garrix gave special festival shows in Vietnam and the city center of Shanghai and the success continued with performances in 2019 by Belgian DJ duo Dimitri Vegas & Like Mike at the first ever European F1 podium show in Italy.
F1 HEINEKEN CHINA TEASER #ARMINVANBUUREN
Hardwell became the first DJ ever to play a DJ set on a F1 podium
2018: Formula’s 1 TV and digital viewership is over 490 million unique viewers
All four performing DJ’s are in the TOP 4 of DJ MAG